Wednesday, February 11, 2009

Sparks Plug

I once declined the offer to replace my second-generation iPod when its motherboard was damaged and instead asked for whatever surgical requirements were necessary to restore it. To the genius's chagrin, I preferred my tattered and now outdated mp3 player to the newer model he waved in his hand, complete with video capabilities and double the storage capacity.

This affinity we have for media and the technologies that animate them is the subject of Sparks, a smart web-based serial by Annie Howell and Lisa Robinson about humans and their sometimes irrational relationship to technology.

There's a Sara Sparks in all of us: a twinkle of emotion and a connection we feel toward our personal gadgets. We spend so much time with them that they really do become extensions of our bodies, helping us remember phone numbers and birthdays, storing our favorite songs so the ride on the subway doesn't feel so long, and facilitating our work tasks, to name a few. We buy them expensive protective cases, take them on vacations, and, I don't do this, but some people name them.

Sparks is a perfect balance of McLuhanesque humor and contemplation in a well-written, accessible form. At just three episodes into the series, I look forward to the course that our heroine technologist will take in the episodes that follow.
A posthumous digital McLuhan cameo would be a fitting next move.

You can also subscribe and take the series with you (if your generation of gadget allows).

n.

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